what is Google Pagerank?
It gets complicated. And when I say complicated I mean Einstein-esque complicated. The Google PageRank explanation isn't for the faint of heart. So... if you have heart conditions, blod clots, emphysema, are pregnant, nursing or could become pregnant... Look the other way... NOW!
Google PageRank History
Google PageRank was developed in the mid 90's by Larry Page and Sergey Brin (pictured left) at Stanford University. The two worked tirelessly for 3 years on an algorithm that could produce a numerical ranking of webpages based on a number of factors (we'll get to those in a second).
After a successful prototype was created in 1998, the two went on to found Google shortly after. The Google PageRank became the standard by which Google now ranks webpages.
The PageRank Algorithm
I'm going to zoom right through this part because this is where it gets complicated. I just want to show you the world famous algorithm.
PR(A) = (1-d) + d (PR(T1)/C(T1) + ... + PR(Tn)/C(Tn))
where
PR(A) is the PageRank of page A,
PR(Ti) is the PageRank of pages Ti which link to page A,
C(Ti) is the number of outbound links on page Ti and
d is a damping factor
This is the original Google PageRank algorithm as discovered by Page, and Brin. It has undergone a lot of changes since then, and the ACTUAL algorithm that is used now remains somewhat mysterious
Best Regards
Jamal Ashraf Siddiqui
Monday, January 24, 2011
Monday, December 27, 2010
How Google Works (Crawling, Indexing)
Crawling
Crawling is the process by which Googlebot discovers new and updated pages to be added to the Google index.
We use a huge set of computers to fetch (or "crawl") billions of pages on the web. The program that does the fetching is called Googlebot (also known as a robot, bot, or spider). Googlebot uses an algorithmic process: computer programs determine which sites to crawl, how often, and how many pages to fetch from each site.
Google's crawl process begins with a list of web page URLs, generated from previous crawl processes, and augmented with Sitemap data provided by webmasters. As Googlebot visits each of these websites it detects links on each page and adds them to its list of pages to crawl. New sites, changes to existing sites, and dead links are noted and used to update the Google index.
Google doesn't accept payment to crawl a site more frequently, and we keep the search side of our business separate from our revenue-generating AdWords service.
Indexing
Googlebot processes each of the pages it crawls in order to compile a massive index of all the words it sees and their location on each page. In addition, we process information included in key content tags and attributes, such as Title tags and ALT attributes. Googlebot can process many, but not all, content types. For example, we cannot process the content of some rich media files or dynamic pages.
Wednesday, December 22, 2010
Google Holds on SEO
Google holds over 60% of the total search market.[38] Its algorithm is naturally also unique, so ranking on Google carries its own unique considerations. Although there are over 200 criteria Google uses to rank sites, they can be categorized into two main sections: on-site and off-site factors:
Google values sites that deliver quality content, relevance, easy navigation and load and an overall user-friendliness to the site’s visitors (on-site). However, a site’s popularity is heavily weighted when Google ranks sites (off-site).[39] Thus Google was originally designed to rank sites mostly based on the number of inbound links they were receiving from other sites. In other words, the more site A was used as a “reference” the higher it would rank. Anchored text links used to link to site A are also very important as well as the popularity and the relevance of the site that is referencing site A.
http://www.heliumx.com
Google values sites that deliver quality content, relevance, easy navigation and load and an overall user-friendliness to the site’s visitors (on-site). However, a site’s popularity is heavily weighted when Google ranks sites (off-site).[39] Thus Google was originally designed to rank sites mostly based on the number of inbound links they were receiving from other sites. In other words, the more site A was used as a “reference” the higher it would rank. Anchored text links used to link to site A are also very important as well as the popularity and the relevance of the site that is referencing site A.
http://www.heliumx.com
Internet Marketing Services Pakistan
Heliumx SEO Services Pakistan is 100% Ethical (White Hat) SEO Company that follows Search Engine Guidelines and Instructions, we don’t go for any SPAM (Black hat SEO Technique) for us and for our Clients.
We’ve Proven History of Successful Search Engine Optimization (SEO) Techniques since 2003.
Http://www.heliumx.com
We’ve Proven History of Successful Search Engine Optimization (SEO) Techniques since 2003.
Http://www.heliumx.com
Thursday, June 17, 2010
SEO Services Provider Pakistan
Pakistan Expert SEO HEliumx Services Offer a Social Media Marketing Seminar on Twitter, Facebook ...
Heliumx Pakistan search engine optimization consulting and training firm, will offer a 12 hour training seminar and workshop for small and medium sized business owners on June 21, 2010. These sessions will focus on teaching entrepreneur business owners how to plan their social media marketing strategy on Twitter, Facebook and LinkedIn.
Karachi, June 16, 2010 -- Pakistan SEO Heliumx, a search engine optimization consulting and training firm, will offer a 12 hour training seminar and workshop for small and medium sized business owners on June 21, 2010. These sessions will focus on teaching entrepreneur business owners how to plan their social media marketing strategy on Twitter, Facebook and LinkedIn.
"As social media websites are garnering an increasingly growing share of online traffic, small and medium sized businesses as well as major corporations are quickly realizing the importance of implementing social media optimization and social media marketing strategies as part of their online marketing campaign. What's surprising, however, is just how poorly some of these campaigns are being conducted mainly because most businesses fail to identify their target customers on different social media websites." said Jamal Ashraf, SEO Consultant and founder of SEO in Pakistan
Mr. Jamal Ashraf added "Prior to any successful social media marketing strategy, every business should first identify the best techniques for keywords research, analysis and selection in order to guarantee maximum exposure for their messages. This principle is the main motive for Heliumx SEO to announce this social media marketing training course."
M.Jamal Ashraf, SEO Consultant, explains, "This series of SEO training sessions will provide our trainees with the necessary tools and know-how to create their social media accounts, practice with proven strategies and implement successful campaigns on Twitter, Facebook and LinkedIn. Heliumx SEO has been in the field of internet marketing and search engine optimization for many years providing a variety of SEO training seminars and workshops on a broad range of SEO issues."
The training sessions will answer the following topics:
1. How to find your target customers and prospects on different social media websites.
2. How to identify your unique selling position (USP)
3. How to promote your unique selling position (USP) on Twitter, Facebook and LinkedIn
4. What are the best techniques for keywords research, analysis and selection
5. How to use your selected keywords to achieve maximum exposure for your marketing messages on Twitter, Facebook and LinkedIn
6. How to test your marketing messages to get the maximum response from your Twitter followers, Facebook fans and friends and Linkedin Connections
7. How to watch and benefit from your competitors' activities on Facebook and Linkedin
8. How to build a long lasting relationship with your customers and suppliers on Twitter, Facebook and Linkedin
Visit Heliumx SEO to get more information about Montreal SEO consulting and training seminars.
About Heliumx SEO
Heliumx SEO is a SEO consulting and training company serving customers in Pakistan and worldwide. Heliumx SEO has been in the field of internet marketing and search engine optimization for many years serving a broad range of industries from fashion and jewellery manufacturers to medical data and software development companies. Heliumx(SEO) has helped many small and medium sized companies to achieve top search engine placement positions, boost website traffic, increase convergence rates and improve return on investment (ROI).
For further information, please contact:
M.Jamal Ashraf ( SEO Consultant Pakistan)
http://www.heliumx.com/
Tel.: 0092-21-111-199-299
E-mail: info@heliumx.com
Heliumx Pakistan search engine optimization consulting and training firm, will offer a 12 hour training seminar and workshop for small and medium sized business owners on June 21, 2010. These sessions will focus on teaching entrepreneur business owners how to plan their social media marketing strategy on Twitter, Facebook and LinkedIn.
Karachi, June 16, 2010 -- Pakistan SEO Heliumx, a search engine optimization consulting and training firm, will offer a 12 hour training seminar and workshop for small and medium sized business owners on June 21, 2010. These sessions will focus on teaching entrepreneur business owners how to plan their social media marketing strategy on Twitter, Facebook and LinkedIn.
"As social media websites are garnering an increasingly growing share of online traffic, small and medium sized businesses as well as major corporations are quickly realizing the importance of implementing social media optimization and social media marketing strategies as part of their online marketing campaign. What's surprising, however, is just how poorly some of these campaigns are being conducted mainly because most businesses fail to identify their target customers on different social media websites." said Jamal Ashraf, SEO Consultant and founder of SEO in Pakistan
Mr. Jamal Ashraf added "Prior to any successful social media marketing strategy, every business should first identify the best techniques for keywords research, analysis and selection in order to guarantee maximum exposure for their messages. This principle is the main motive for Heliumx SEO to announce this social media marketing training course."
M.Jamal Ashraf, SEO Consultant, explains, "This series of SEO training sessions will provide our trainees with the necessary tools and know-how to create their social media accounts, practice with proven strategies and implement successful campaigns on Twitter, Facebook and LinkedIn. Heliumx SEO has been in the field of internet marketing and search engine optimization for many years providing a variety of SEO training seminars and workshops on a broad range of SEO issues."
The training sessions will answer the following topics:
1. How to find your target customers and prospects on different social media websites.
2. How to identify your unique selling position (USP)
3. How to promote your unique selling position (USP) on Twitter, Facebook and LinkedIn
4. What are the best techniques for keywords research, analysis and selection
5. How to use your selected keywords to achieve maximum exposure for your marketing messages on Twitter, Facebook and LinkedIn
6. How to test your marketing messages to get the maximum response from your Twitter followers, Facebook fans and friends and Linkedin Connections
7. How to watch and benefit from your competitors' activities on Facebook and Linkedin
8. How to build a long lasting relationship with your customers and suppliers on Twitter, Facebook and Linkedin
Visit Heliumx SEO to get more information about Montreal SEO consulting and training seminars.
About Heliumx SEO
Heliumx SEO is a SEO consulting and training company serving customers in Pakistan and worldwide. Heliumx SEO has been in the field of internet marketing and search engine optimization for many years serving a broad range of industries from fashion and jewellery manufacturers to medical data and software development companies. Heliumx(SEO) has helped many small and medium sized companies to achieve top search engine placement positions, boost website traffic, increase convergence rates and improve return on investment (ROI).
For further information, please contact:
M.Jamal Ashraf ( SEO Consultant Pakistan)
http://www.heliumx.com/
Tel.: 0092-21-111-199-299
E-mail: info@heliumx.com
SMM Services Pakistan by Jamal Ashraf
Natural Search Engine Optimization Methodology
Research and Analysis
Keyword Phrase Research
Using proprietary search engine analysis tools; Heliumx will work with you to develop the ideal set of keyword phrases for promoting your website. Heliumx examines the content and business model of your website and cross-references that against the most relevant search terms used by web searchers.
Baseline Search Engine Traffic Report
Using your web traffic software reports or through online access Heliumx will analyze your current natural search engine traffic statistics
Baseline Search Engine Ranking Report
Using your approved keywords we will run an extensive search engine ranking report detailing your website ranking positions among the top 10 search engines (accounting for 98% of all search engine traffic).
Competitive Analysis Report
Heliumx will use approved keywords to run similar search engine ranking reports against your top 3-5 competitors.
Pages Indexed Report
Heliumx will determine and report to you the number of pages on your website found within the major search engine databases. These databases include Google, Yahoo, MSN and Ask Jeeves. These databases power the major search engines like AOL, Altavista, AllTheWeb, and more. This information is vital in understanding which sections of the your site is being indexed by various search engine spiders.
Natural Search Engine Optimization
Overview
Using our research and analysis Heliumx will create optimization suggestions for key pages within your website.
Optimization Elements
After careful selection of relevant keyword and keyword phrases per page, Heliumx constructs search engine friendly HTML code, including page unique Titles, META Descriptions, ALT Tags, and Navigation and Link Structures which include:
■Examination of internal linking structure including the selection of link names and titles.
■Proper site navigation including linking strategies such as addition or modification of a site map.
■File and page name structuring.
■Write additional content if needed for your web pages
■Generate articles and press releases as needed to boost your rankings
In addition Heliumx will closely examine web page body content, and will utilize its copywriting team to create “smart” website copy that will appeal both to the your consumer and the search engines.
Link Popularity and Link Network Quality Consulting
Company Website Network Consulting Many times company’s internal website networks make up some of the best link acquisition potential. With Your help, Heliumx will help outline various link opportunities, which could greatly increase the overall rankings of your website.
Your Partner Heliumx
Heliumx, our clients and other web properties all have the ability to link to you. Heliumx will work with you to determine which sites are contextually best, and will help make contact with these firms through either phone or email.
Post Implementation Reporting
Rankings
Once a portion of Heliumx’ suggestions have been implemented on your site Heliumx will begin the reporting process. Once ranking reports begin they will continue to run on a monthly basis from the day of the month when the process began.
Traffic
Heliumx will monitor traffic trends monthly beginning on the signature date of this SOW. Specifically, Heliumx will be monitoring total search engine traffic and individual search engine referrers for your keywords Heliumx will report to you these numbers on a regular basis.
Executive Summary
Heliumx will compare baseline measurements of traffic and rankings to post implementations reports from to create the Executive Summary. This document will clearly outline search engine traffic trends, keyword trends, ranking trends, and indexing trends in both numerical and chart format. This document will clearly communicate the results of the Natural Search Engine Optimization strategy.
Account Management
You will be assigned a dedicated account manager who is responsible for all internal and external communication. This account manager will correspond and work with the Heliumx team to ensure all timelines are met and all deliverables are created.
Research and Analysis
Keyword Phrase Research
Using proprietary search engine analysis tools; Heliumx will work with you to develop the ideal set of keyword phrases for promoting your website. Heliumx examines the content and business model of your website and cross-references that against the most relevant search terms used by web searchers.
Baseline Search Engine Traffic Report
Using your web traffic software reports or through online access Heliumx will analyze your current natural search engine traffic statistics
Baseline Search Engine Ranking Report
Using your approved keywords we will run an extensive search engine ranking report detailing your website ranking positions among the top 10 search engines (accounting for 98% of all search engine traffic).
Competitive Analysis Report
Heliumx will use approved keywords to run similar search engine ranking reports against your top 3-5 competitors.
Pages Indexed Report
Heliumx will determine and report to you the number of pages on your website found within the major search engine databases. These databases include Google, Yahoo, MSN and Ask Jeeves. These databases power the major search engines like AOL, Altavista, AllTheWeb, and more. This information is vital in understanding which sections of the your site is being indexed by various search engine spiders.
Natural Search Engine Optimization
Overview
Using our research and analysis Heliumx will create optimization suggestions for key pages within your website.
Optimization Elements
After careful selection of relevant keyword and keyword phrases per page, Heliumx constructs search engine friendly HTML code, including page unique Titles, META Descriptions, ALT Tags, and Navigation and Link Structures which include:
■Examination of internal linking structure including the selection of link names and titles.
■Proper site navigation including linking strategies such as addition or modification of a site map.
■File and page name structuring.
■Write additional content if needed for your web pages
■Generate articles and press releases as needed to boost your rankings
In addition Heliumx will closely examine web page body content, and will utilize its copywriting team to create “smart” website copy that will appeal both to the your consumer and the search engines.
Link Popularity and Link Network Quality Consulting
Company Website Network Consulting Many times company’s internal website networks make up some of the best link acquisition potential. With Your help, Heliumx will help outline various link opportunities, which could greatly increase the overall rankings of your website.
Your Partner Heliumx
Heliumx, our clients and other web properties all have the ability to link to you. Heliumx will work with you to determine which sites are contextually best, and will help make contact with these firms through either phone or email.
Post Implementation Reporting
Rankings
Once a portion of Heliumx’ suggestions have been implemented on your site Heliumx will begin the reporting process. Once ranking reports begin they will continue to run on a monthly basis from the day of the month when the process began.
Traffic
Heliumx will monitor traffic trends monthly beginning on the signature date of this SOW. Specifically, Heliumx will be monitoring total search engine traffic and individual search engine referrers for your keywords Heliumx will report to you these numbers on a regular basis.
Executive Summary
Heliumx will compare baseline measurements of traffic and rankings to post implementations reports from to create the Executive Summary. This document will clearly outline search engine traffic trends, keyword trends, ranking trends, and indexing trends in both numerical and chart format. This document will clearly communicate the results of the Natural Search Engine Optimization strategy.
Account Management
You will be assigned a dedicated account manager who is responsible for all internal and external communication. This account manager will correspond and work with the Heliumx team to ensure all timelines are met and all deliverables are created.
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